One of the most important precursors to the emergence of P2P networks that compete with traditional companies is the introduction of technology that moves production from the factory floor into the home. Naturalis does exactly that for cosmetics. Naturalis allows consumers to mix up their own cosmetics at home.
Launched in April, the Rowenta Naturalis device offers both hot and cold mixing cycles as well as a self-cleaning program. Using an “Helical Emulsion Technology,” the device creates stable emulsions from ingredients chosen by the user. Numerous “recipes” are available in an accompanying guide and on the product site for skin creams, milks, balms and other products. Then, after mixing is done, just water and a few drops of liquid soap need be added for the cleaning cycle to run. The video below demonstrates the Rowenta Naturalis in action at a “beauty soiree” in France:
The next step towards designing P2P activity: get the home cosmetic manufacturers talking and sharing with each other!