When Droog launches its Design for Download website in the coming months, it will have the opportunity to do for furniture what Apple did for music: turn a commodity business into a service business. It’ll be FaaS: Furniture as a service. Simulatenously, it will be one of the earliest commercial efforts at “physibles”. Droog’s platform will offer digital design tools that enable ordinary computer users to make functional design decisions and generating blueprints for local 3–D fabrication services in various materials. The tools also enable communication between designer and customer, streamlining and lowering the cost of a custom design process. Among the first online offerings will be open–source decorative electrical sockets, tables, and chairs made with wood and 3–D printable brackets, and shelves whose composition can be customized using Droog’s new software.